Indochino Survey 2012 – results are in
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| Other suggestions included more suits, more outerwear or just no more new items, just a focus on quality |
Another question that I had already asked in 2010 reveals a bit more. I asked if any of your Indochino suits required alterations. In 2012, 42,7% said they needed to make use of the alteration credit Indochino offers, a further 37,5% went for a remake. Only 19,8% said their suit fit perfect right away. By comparison, in 2010 only 22,4% needed a remake, 53,9% made use of the alteration credit and 23,7% said their suit fit perfect right away.
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| Blue = 2010 survey, Red = 2012 survey |
This clearly shows what I mention in my Indochino Guide as well. Your (especially) first Indochino suit is not the final product. Do yourself a favor and count with at least some alterations, evidence shows the chances are high you will need to have at least some alterations done.
Coupons are another topic I asked about. You might remember that Indochino had started 2011 with a huge amount of Groupon deals and then we didn’t get any coupons for a long time. This let a lot of potential buyers waiting and unwilling to pay the full price. Later on we got coupons again, actually a really nice one for Black Friday, so I guess it’s all good now or at least we know they will pop up occasionally. The graph below reveals how important they are.
There was also one open question about Indochino and the world in general. I agree with the one comment that said the Saints should have beaten the 49ers. I also agree with those (and there were quite a few) who said that an important focus of Indochino should be on better quality control.
Overall, the survey shows that Indochino largely does a good job at satisfying customers. Areas of improvement are clearly finding ways to reduce alterations and remakes. In the end, this would benefit both customers and Indochino. Let’s hope their cash doesn’t only go to marketing and increasing sales, but also to quality control and further improving fit, construction and quality. There is also a market for more products from Indochino (shoes, pullovers especially) and I hope we will see one or the other in the near future.
I also used the survey to ask you a bit about this blog and how I could improve it. Thanks to everyone who took the time to comment, pity I can’t reply to all of the comments. Most of you wish for better pictures, more user reviews, more about other MTM makers and more about style and fashion in general. I’m working on it and thank you very much to all readers for sometimes stopping by to read and comment!
Let me know if you want to have more details, I can always update this article and I’ll also upload a PDF with all the results.
