Living market overview · checked August 21, 2026
Online made-to-measure shirtmakers compared by price, sizing and fit policy.
A living 2026 market map of ten active makers, using current company policies and dated public customer evidence. Physical shirt scores appear only after we have owned, worn and washed the product.
Quick answer
Different sizing routes suit different buyers. None is a quality winner yet.
If you want a questionnaire flow on an EU storefront, examine Tailor Store’s published process. If you want several sizing routes including showroom help, examine Proper Cloth. If you can supply a well-fitting garment, examine Luxire. If Italian production is your filter, examine Apposta. If you want phone-scan sizing, examine MTailor. These are process matches—not shirt-quality rankings.
Policies and market data
Official specifications plus a dated public-reputation snapshot. No physical quality score.
Product in hand
Purchase evidence exists, but a score waits for standardized inspection, wear and washing.
Comparable shirt score
Fit, fabric, construction, durability, repeatability, service and real cost assessed under one protocol.
Useful, but time-bound
Older ownership evidence stays visible without being presented as a current product verdict.
Decision map
Scan the practical differences first
This compact view prioritizes entry price, sizing route and published delivery reach. Availability comes from current company pages and still needs confirmation at checkout. Public review scores appear only in the detailed evidence cards below.
Tailor Store
Test in progress- Entry
- €69
- Sizing
- Questionnaire
- Delivery reach
- Austria and international
Proper Cloth
Researched- Entry
- $125
- Sizing
- Questionnaire, manual, copy or showroom
- Delivery reach
- 40+ countries
Apposta
Researched- Entry
- About €99
- Sizing
- Body, shirt, standard or clone
- Delivery reach
- Worldwide
Luxire
Researched- Entry
- About $89
- Sizing
- Manual or send a garment
- Delivery reach
- 50+ countries
Hockerty
Researched- Entry
- About $79
- Sizing
- Algorithm or manual
- Delivery reach
- International storefronts
MTailor
Researched- Entry
- $69
- Sizing
- Phone video
- Delivery reach
- 50+ countries claimed
Indochino
Historical experience- Entry
- Selected shirts $79
- Sizing
- Home or showroom
- Delivery reach
- Austria excluded
iTailor
Historical order- Entry
- $55.99
- Sizing
- Manual or standard
- Delivery reach
- Worldwide claimed
Son of a Tailor
Adjacent category owned- Entry
- $195 poplin
- Sizing
- Questionnaire or standard
- Delivery reach
- Worldwide
Spier & Mackay
MTO + optional MTM- Entry
- $78 + $20 MTM
- Sizing
- Stock pattern or manual
- Delivery reach
- Mainly Canada/US; selected countries
Tax and duty treatment, manufacturing and dispatch country, and remake-shipping responsibility still need one normalized destination-specific research pass. Missing information remains unscored rather than guessed.
The market
Ten makers worth comparing in 2026
Prices are observed entry points or current ranges, not a promise of the final checkout price. Delivery and guarantee language is merchant-supplied unless stated otherwise. Trustpilot figures are company-wide snapshots—not shirt-quality scores—and may include suits, trousers, retail visits and support interactions.
Tailor Store
EU storefront, questionnaire profile and staged first order. Hands-on score pending.
- Observed price
- €69–€149
- Size route
- Questionnaire-generated profile; later adjustments saved
- Claimed timeline
- 2–3 weeks
- Published fit policy
- First order of each garment type; remake or local-tailor solution
Our evidence: seven shirts bought in 2026. Full score pending fit documentation, construction inspection and wash testing.
Proper Cloth
Published sizing routes include Smart Sizes, self-measurement, copying a shirt and showroom help.
- Observed price
- From $125
- Size route
- Smart Sizes, self-measurement, existing shirt or showroom
- Claimed timeline
- Usually under two weeks
- Published fit policy
- Free 60-day returns and first-shirt remakes
The sizing routes and first-shirt protection are documented. Fabric, construction and repeat consistency remain unscored by us.
Apposta
Italian production, fabric-led pricing and several published ways to create a size.
- Observed price
- About €99–€329
- Size route
- Body or shirt measurements, standard size or shirt cloning
- Claimed timeline
- Two working weeks plus shipping
- Published fit policy
- Free first-profile corrections; accepted profiles no longer qualify
Important regional caveat: recent public reviews repeatedly mention duties for some UK and US orders. Checkout cost needs to be assessed by destination.
Luxire
Published sizing routes include body measurements, garment measurements and sending a garment to copy.
- Observed price
- Typically $89–$180
- Size route
- Standard size, body or garment measurements, or send a garment
- Claimed timeline
- Generally 2–3 weeks
- Published fit policy
- First-order remake; customer pays return and replacement shipping
The ability to send or measure a known garment is the differentiator we would test.
Hockerty
International custom-clothing platform with algorithmic and manual measurement routes.
- Observed price
- About $79–$156
- Size route
- AI-generated profile or manual measurements
- Claimed timeline
- About two weeks on shirt pages
- Published fit policy
- 30-day Perfect Fit Guarantee; shirt-specific limits need clarification
The public sample is large, but review volume does not establish shirt construction quality.
MTailor
Phone-video sizing with a published 90-day remake or return window.
- Observed price
- $69–$129
- Size route
- Short phone video creates a digital pattern
- Claimed timeline
- Typically under three weeks
- Published fit policy
- 90-day free remake or prepaid return and refund
The test question is whether first fit and repeat consistency outperform a questionnaire or copied garment.
Indochino
The site’s deepest historical evidence base, but not yet a current controlled shirt comparison.
- Observed price
- $79 selected custom examples; $139 premium
- Size route
- Measure at home or in a showroom
- Claimed timeline
- About 2–3 weeks
- Published fit policy
- Contact within 14 days; no refunds; eligible shirt alterations capped
Lorenz has followed and owned Indochino products since 2010. Austria is currently excluded from shipping, so a fresh shirt test needs a practical ordering route.
iTailor
Entry pricing from $55.99, visual customization and manual or standard sizing.
- Observed price
- From $55.99
- Size route
- Body measurements or standard size
- Claimed timeline
- About 4–6 weeks
- Published fit policy
- Free remake or alteration for valid cases
Lorenz ordered from iTailor in 2013. That evidence belongs in the archive; a new shirt is required before any current construction or fit score.
Son of a Tailor
Made-to-order tops specialist with a $195 custom- or standard-size poplin shirt.
- Observed price
- $195 poplin shirt
- Size route
- Custom size from simple body details or standard sizing
- Claimed timeline
- Varies by product
- Published fit policy
- One free first-order remake per product group within two months
Lorenz has repeat ownership evidence for the brand’s T-shirts, polos and sweatshirts. That does not automatically become a dress-shirt score.
Spier & Mackay
Stock-pattern made-to-order by default, with an optional $20 MTM sizing upgrade.
- Observed price
- $78–$118, plus $20 for MTM sizing
- Size route
- Stock-pattern MTO; optional body or existing-shirt measurements
- Claimed timeline
- About 4–6 weeks
- Published fit policy
- First multi-shirt order starts with one test shirt; broader protection unclear
The small company-wide sample is a service signal to investigate, not proof that its shirts are poor.
Ratings method
We aggregate access to evidence—not incompatible scores.
Each platform’s native rating is shown with its review count, source and capture date. We do not average Trustpilot, Google, Reddit and editorial reviews into a new number. They have different collection systems, populations and incentives.
- Public reputation is useful for service, delivery, remake and communication patterns.
- Official policies establish what a company promises, not whether it consistently delivers.
- Editorial and community reports are summarized only when the author’s experience, date and commercial context are identifiable.
- Hands-on scoring is reserved for shirts we can inspect, measure, wear and wash ourselves.
We will call an issue “recurring” only after at least three independent mentions across two source types, including one from the last 24 months. A reputation trend requires two snapshots at least 90 days apart. Public review data is checked manually; we do not publish automated sentiment percentages.
Hands-on protocol
What will change when a shirt arrives
Every physically tested maker will receive the same 100-point assessment. A category remains unscored when the evidence is missing; company claims never fill the gap.
Fit and repeatability
First fit, measurement variance, mobility and consistency across repeat orders.
Fabric
Hand, opacity, breathability, drape and whether the delivered cloth matches the description.
Construction
Stitching, seams, pattern matching, collar, cuffs, buttons and finishing.
Wash durability
Shrinkage, twisting, puckering, color change and shape retention after repeated care.
Ordering and sizing
Clarity of the configurator, measurement burden and ability to correct the profile.
Service and correction
Response quality, remake friction and whether the published guarantee works in practice.
Real value
Actual paid price, shipping, duties, alterations and useful life—not a promotional headline.
Delivery
Accuracy of the estimate, tracking and total calendar time.
Testing roadmap
This page gets more useful with every real order.
- Tailor Store: document the seven shirts already owned, including the calibration shirt, later batch, real prices and wash results.
- Indochino: separate the site’s historical ownership record from a new shirt-specific test.
- Next purchase: choose the maker that tests a genuinely different sizing system—Proper Cloth, Luxire, Apposta or MTailor—not simply the next available affiliate.
- After three comparable tests: publish buyer-specific recommendations and a qualified overall ranking.
The most valuable reader contribution is not polished copy. It is a voice note describing what surprised you, where the shirt pulled or billowed, what changed after washing, how the fabric felt in ordinary life and whether you would spend your own money again. That evidence will be edited into the article in your voice.
Sources and disclosure
How this first edition was produced
Official maker pages supplied current prices, measurement routes, delivery estimates and fit-policy language. Trustpilot supplied the dated public-reputation snapshots. Merchant statements are treated as claims until independently verified.
AI assisted with source organization. Lorenz reviewed every published claim and link. The site currently earns no commission from the links on this page. If that changes, the disclosure will be updated centrally and commercial relationships will not affect scoring.