The 2026 buying process
How to buy an Indochino suit without avoidable mistakes.
A practical first-order guide: choose the right tier, get measured carefully, protect the fit-help window and leave room for alterations.
Independent guide. Merchant links are currently direct, non-affiliate links. Policy details checked August 20, 2026.
Step 1
Set the right expectation
Indochino is made-to-measure, not traditional bespoke tailoring. You choose a fabric and styling options, measurements feed a standardized production system, and the first garment may still need alteration. The appeal is customization and convenience; the trade-off is final-sale risk and variable first-fit certainty.
Do not order against a hard deadline. Leave enough time after delivery to inspect the garment and complete an alteration round before the event.
Step 2
Compare the real tier and checkout price
Representative current suit prices range from $499 for Studio to about $799 for Premium and $999 for Luxury. Studio and other categories can be excluded from general promotions, so compare the final eligible price—not an old advertised starting price.
Judge the fabric, not the screen
One lesson from the original 2010–2011 guide still holds: color and texture on a screen are not enough to judge cloth. Inspect the current fabric in a showroom when practical, or ask whether a current swatch is available. Confirm the fiber composition and product tier for the exact fabric rather than relying on an old collection name.
Step 3
Use a showroom for the first measurement when practical
Self-measurement can work, but a showroom is the safer first-order route because a second person can assess posture, proportions and fit preference. Wear the shirt and shoes you plan to use, describe whether you want a close or relaxed fit, and avoid copying another customer’s measurement “hack.”
- Stand naturally; do not pose to change the measurement.
- Repeat each measurement and resolve unexplained differences before ordering.
- Explain sleeve, trouser break and jacket-length preferences.
- Ask what construction is used for the exact product tier.
- Save the order details and measurement profile.
Step 4
Keep a first suit versatile
Customization is most useful when it improves proportion and function. For a first business suit, a navy or charcoal fabric, moderate lapel, two-button front and restrained lining are easier to wear than trend-led details. A distinctive option is not automatically a valuable one.
Step 5
Inspect immediately after delivery
Keep the swing tags attached while you assess fit and construction. Photograph the front, side and back in good light. Current support terms require fit or construction concerns to be raised within 14 days of receipt, so do not leave the box unopened until the event week.
- Button the jacket and check collar contact, shoulder shape, balance and pulling.
- Sit, walk and raise your arms; a still front-view photograph cannot show mobility.
- Check sleeve and trouser length with the shirt and shoes you intend to wear.
- Inspect seams, buttons, lining, pattern alignment and any transit damage.
Step 6
Treat alterations as part of the process
Current terms include one complimentary alteration round. Eligible online orders may use a local tailor within published reimbursement caps: USD/CAD $75 for a two-piece suit and $100 for a three-piece suit, with separate garment limits. Confirm eligibility before work begins and keep every receipt.
Ask the tailor for a written assessment before work begins: which changes are straightforward, which would alter the garment’s balance, and what each change will cost. A useful tailor should diagnose the fit rather than simply shorten whatever you first point to.
If the garment cannot be altered, contact Customer Experience with the requested photos. The company assesses the resolution; made-to-measure purchases remain final sale, so this is not an unconditional return guarantee.
Step 7
Update the profile before ordering again
Record exactly what the showroom or local tailor changed. A successful second order depends on correcting the saved profile, not simply assuming the first alterations will be remembered automatically.
What survived from the original guide: Lorenz wrote the first version after more than five Indochino orders. Its prices, Tailor’s Kit, coupons and remake language are historical, but four practical lessons remain useful: inspect fabric, measure patiently, expect a possible alteration round and record every successful change.
Official references
Policies checked for this guide
August 21, 2026: Consolidated the useful first-hand lessons from the original 2010–2011 guide while retiring its obsolete prices, Tailor’s Kit, coupon and remake claims. August 20, 2026: Rebuilt the 2016 page around current pricing, showrooms and fit policies.