Indochino’s new summer blazers and shirts

Proper marketing goes a long way and Indochino is no exception. Their weekly collections are definitely a way to keep customers interested in the products and keep them checking back to the website. Sometimes those new collections are major and contain something special and new, sometimes it is basically a way to restock on more basic items or rehash a previous collection or idea.

Today, there are no new suits , the new collection focuses on (comparably) informal items, such as new blazers, shirts and vests. It’s also for the first time I see the Indochino models wearing jeans. The blazers are not all entirely new – a variation of the standard (and very versatile) Blue Navy Blazer is back, there are also the Khaki Cotton Blazer and the Khaki Cotton Pants (2 month ago they were available as the Khaki Cotton Suit).

Some of the combinations shown in the promo shots look pretty cool – I like the khaki pants with the navy blue blazer and boat shoes for example – grey blazer combined with jeans looks convincing too. Never really tried using my vests with jeans and a t-shirt yet…

Furthermore, there is the Summer Socialite Pink Cotton Blazer and Perfect Match Gray Cotton Blazer (also available as suit). Those with “Cotton” in the name are all made of Indochino’s house fabric called CoolCotton (introduced a while ago during the Cotton Collection) – a blend of cotton and a bit of spandex. The Blazers are also described as half-lined (more here) – an option that, much to my demise, wasn’t available a while ago when they introduced the Linen Suits in April. Half-lined suits are nicer in hot climates, because there is basically no lining in the back of the suit. 

Prices are kept competitive – blazers go for 249$, shirts and vests for the usual 99$ (which I think is too high). There are also quite some new shirts in various patterns and bold colours and two vests. As for the shirts, it all comes down to personal preferences – as usual. I kind of like the two Tattersall shirts (a specific checked pattern originating from the market’s blankets at an English horse market – reading product descriptions is educating!).

The Indochino Tattersall shirts – 99$ each