First time buyers only: Indochino suits from $350
Check out the Indochino Essential Suits (and stay away from black as your first suit!)
Indochino Essential Suits (from $350)

Check out the Indochino Essential Suits (and stay away from black as your first suit!)
Indochino Essential Suits (from $350)

Indochino is developing quickly. Just a few days ago, they introduced Thomas Mason fabrics for their shirts. Only a few years ago, the Indochino guys themselves didn’t really know if their fabrics were wool or polyester. They sold their suits below $300 and talking about Reda or Thomas Mason fabrics would have been inconceivable. I…

Honestly, when Indochino first introduced the Vincero Line (the Vincero Line suits later simply become the premium suits) in 2011, I thought the suits were way overpriced. Remember, a couple of years ago, Indochino suits still sold for $299 or $399, and the introduction of the Vincero Line occurred before a more premium approach was pushed…
The Indochino Blueprint Collection is the latest addition to the Indochino suits and shirts lineup. In contrary to the past collections that focused mainly on business and classic outfits, the Blueprint items are more fashion forward and daring. A great inspiration clearly and admittedly was Etro (lining, coloured collar felts) and Paul Smith. As a…
Dear readers, I have just switched to a new comment function (DISQUS) that allows you to post anonymously or with your Twitter Username, Google Account and many other accounts. The old comments have been restored and are still visible. You can post anonymously, but you need to enter an email address. This email address is…

Demba Ba – West Ham United being suited by Indochino As you might have heard or read, Indochino is co-sponsoring the Steve Nash foundation and the Showdown in Chinatown event – more about it here. Indochino CEO Kyle Vucko himself is twittering live from the event right at this moment, watch the Indochino Twitter channel…
New Biased Cut shirts available http://biasedcut.com/shirts-splash/ My personal favourite MTM shirt designers have introduced 3 new summer shirts. Two great gingham shirts (grey and purple/beige, one made from organic cotton!) and the Akeno, a red, yellow and blue madras shirt (pictured on the photo above on the left). I love the blue gingham I already…