Historical reader research
Two early snapshots of Indochino customers.
The 2010 and 2012 reader surveys record responses from that period. They cannot tell you how satisfied today’s customers are or how often orders are returned.
Study context
What the archive contains
100 participants
Questions covered satisfaction, returns and product preferences at that point in the company’s history.
100 participants
Some repeated questions allowed a historical comparison with the first survey.
Limitation: these were reader surveys, not representative probability samples. Their results should not be generalized to current Indochino customers.
Results
Read the original analyses
Survey results
The second 100-participant reader survey and its comparison points.
Survey results, parts I and II
The original analyses remain available as archived articles.
The obsolete RapidShare PDF link has been removed because it no longer provides a dependable source file.