Market overview · checked August 21, 2026
Online made-to-measure shirtmakers compared by price, sizing and fit policy.
A 2026 market map of ten makers active at the August 21, 2026 check. Prices, company policies and public customer evidence reflect that snapshot. Physical shirt scores require documented ownership, wear and washing.
Quick answer
Different sizing routes suit different buyers. None is a quality winner yet.
Tailor Store offers a questionnaire flow on an EU storefront. Proper Cloth has several sizing routes, including showroom help; Luxire lets you supply a well-fitting garment to copy. Apposta publishes Italian production, while MTailor uses phone-video sizing. Choose a process that suits you, but none of these features establishes shirt quality.
Policies and market data
Official specifications plus a dated public-reputation snapshot. No physical quality score.
Product in hand
Purchase evidence exists, but a score waits for standardized inspection, wear and washing.
Comparable shirt score
Fit, fabric, construction, durability, repeatability, service and real cost assessed under one protocol.
Useful, but time-bound
Older ownership evidence stays visible without being presented as a current product verdict.
Decision map
Scan the practical differences first
Start with entry price, sizing route and published delivery reach. Availability comes from company pages checked on August 21, 2026 and still needs confirmation at checkout. Public review scores appear in the detailed evidence cards below.
Tailor Store
Test in progress- Entry
- €69
- Sizing
- Questionnaire
- Delivery reach
- Austria and international
Proper Cloth
Researched- Entry
- $125
- Sizing
- Questionnaire, manual, copy or showroom
- Delivery reach
- 40+ countries
Apposta
Researched- Entry
- About €99
- Sizing
- Body, shirt, standard or clone
- Delivery reach
- Worldwide
Luxire
Researched- Entry
- About $89
- Sizing
- Manual or send a garment
- Delivery reach
- 50+ countries
Hockerty
Researched- Entry
- About $79
- Sizing
- Algorithm or manual
- Delivery reach
- International storefronts
MTailor
Researched- Entry
- $69
- Sizing
- Phone video
- Delivery reach
- 50+ countries claimed
Indochino
Historical experience- Entry
- Selected shirts $79
- Sizing
- Home or showroom
- Delivery reach
- Austria excluded
iTailor
Historical order- Entry
- $55.99
- Sizing
- Manual or standard
- Delivery reach
- Worldwide claimed
Son of a Tailor
Adjacent category owned- Entry
- $195 poplin
- Sizing
- Questionnaire or standard
- Delivery reach
- Worldwide
Spier & Mackay
MTO + optional MTM- Entry
- $78 + $20 MTM
- Sizing
- Stock pattern or manual
- Delivery reach
- Mainly Canada/US; selected countries
A comparison for each delivery destination still needs to establish how taxes and duties are charged, where shirts are made and dispatched, and who pays for remake shipping. Missing information remains unscored rather than guessed.
The market
Ten makers worth comparing in 2026
Prices are entry points or ranges observed on August 21, 2026; confirm the final price at checkout. Delivery and guarantee language is merchant-supplied unless stated otherwise. Trustpilot figures are company-wide snapshots, not shirt-quality scores, and may include suits, trousers, retail visits and support interactions.
Tailor Store
EU storefront, questionnaire profile and staged first order. Hands-on score pending.
- Observed price
- €69–€149
- Size route
- Questionnaire-generated profile; later adjustments saved
- Claimed timeline
- 2–3 weeks
- Published fit policy
- First order of each garment type; remake or local-tailor solution
Purchase evidence: seven shirts bought in 2026. Full score pending fit documentation, construction inspection and wash testing.
Proper Cloth
Published sizing routes include Smart Sizes, self-measurement, copying a shirt and showroom help.
- Observed price
- From $125
- Size route
- Smart Sizes, self-measurement, existing shirt or showroom
- Claimed timeline
- Usually under two weeks
- Published fit policy
- Free 60-day returns and first-shirt remakes
The sizing routes and first-shirt protection are documented. This page has no hands-on scores for fabric, construction or repeat consistency.
Apposta
Italian production, fabric-led pricing and several published ways to create a size.
- Observed price
- About €99–€329
- Size route
- Body or shirt measurements, standard size or shirt cloning
- Claimed timeline
- Two working weeks plus shipping
- Published fit policy
- Free first-profile corrections; accepted profiles no longer qualify
Important regional caveat: recent public reviews repeatedly mention duties for some UK and US orders. Checkout cost needs to be assessed by destination.
Luxire
Published sizing routes include body measurements, garment measurements and sending a garment to copy.
- Observed price
- Typically $89–$180
- Size route
- Standard size, body or garment measurements, or send a garment
- Claimed timeline
- Generally 2–3 weeks
- Published fit policy
- First-order remake; customer pays return and replacement shipping
A hands-on test would check how closely Luxire reproduces the fit of a garment supplied or measured by the customer.
Hockerty
International custom-clothing platform with algorithmic and manual measurement routes.
- Observed price
- About $79–$156
- Size route
- AI-generated profile or manual measurements
- Claimed timeline
- About two weeks on shirt pages
- Published fit policy
- 30-day Perfect Fit Guarantee; shirt-specific limits need clarification
The public sample is large, but review volume does not establish shirt construction quality.
MTailor
Phone-video sizing with a published 90-day remake or return window.
- Observed price
- $69–$129
- Size route
- Short phone video creates a digital pattern
- Claimed timeline
- Typically under three weeks
- Published fit policy
- 90-day free remake or prepaid return and refund
The test question is whether first fit and repeat consistency outperform a questionnaire or copied garment.
Indochino
The site’s deepest historical evidence base, but not yet a current controlled shirt comparison.
- Observed price
- $79 selected custom examples; $139 premium
- Size route
- Measure at home or in a showroom
- Claimed timeline
- About 2–3 weeks
- Published fit policy
- Contact within 14 days; no refunds; eligible shirt alterations capped
Lorenz has followed and owned Indochino products since 2010. Austria was excluded from shipping at the August 21, 2026 check, so a fresh shirt test needs a practical ordering route.
iTailor
Entry pricing from $55.99, visual customization and manual or standard sizing.
- Observed price
- From $55.99
- Size route
- Body measurements or standard size
- Claimed timeline
- About 4–6 weeks
- Published fit policy
- Free remake or alteration for valid cases
Lorenz ordered from iTailor in 2013. That evidence belongs in the archive; a new shirt is required before any current construction or fit score.
Son of a Tailor
Made-to-order tops specialist with a $195 custom- or standard-size poplin shirt.
- Observed price
- $195 poplin shirt
- Size route
- Custom size from simple body details or standard sizing
- Claimed timeline
- Varies by product
- Published fit policy
- One free first-order remake per product group within two months
Lorenz has repeat ownership evidence for the brand’s T-shirts, polos and sweatshirts. That does not automatically become a dress-shirt score.
Spier & Mackay
Stock-pattern made-to-order by default, with an optional $20 MTM sizing upgrade.
- Observed price
- $78–$118, plus $20 for MTM sizing
- Size route
- Stock-pattern MTO; optional body or existing-shirt measurements
- Claimed timeline
- About 4–6 weeks
- Published fit policy
- First multi-shirt order starts with one test shirt; broader protection unclear
The small company-wide sample is a service signal to investigate, not proof that its shirts are poor.
Ratings method
Read each review score with its source and date.
Each platform’s native rating is shown with its review count, source and capture date. This page keeps Trustpilot, Google, Reddit and editorial reviews separate because their collection systems, populations and incentives differ.
- Public reputation is useful for service, delivery, remake and communication patterns.
- Official policies establish what a company promises, not whether it consistently delivers.
- Editorial and community reports are summarized only when the author’s experience, date and commercial context are identifiable.
- Hands-on scoring requires Lorenz to inspect, measure, wear and wash the shirts.
An issue qualifies as “recurring” here only after at least three independent mentions across two source types, including one from the last 24 months. A reputation trend requires two snapshots at least 90 days apart. Public review data is checked manually; this page does not publish automated sentiment percentages.
Hands-on protocol
What a hands-on review will measure
Physically tested shirts will use the same 100-point assessment. A category remains unscored when the evidence is missing; company claims never fill the gap. A complete total out of 100 requires evidence in every category. Partial results will be labelled incomplete and kept out of the overall ranking.
Fit and repeatability
First fit, measurement variance, mobility and consistency across repeat orders.
Fabric
Hand, opacity, breathability, drape and whether the delivered cloth matches the description.
Construction
Stitching, seams, pattern matching, collar, cuffs, buttons and finishing.
Wash durability
Shrinkage, twisting, puckering, color change and shape retention after repeated care.
Ordering and sizing
Clarity of the configurator, measurement burden and ability to correct the profile.
Service and correction
Response quality, remake friction and whether the published guarantee works in practice.
Real value
Actual paid price, shipping, duties, alterations and useful life—not a promotional headline.
Delivery
Accuracy of the estimate, tracking and total calendar time.
Testing roadmap
This page gets more useful with every real order.
- Tailor Store: document the seven shirts already owned, including the calibration shirt, later batch, real prices and wash results.
- Indochino: separate the site’s historical ownership record from a new shirt-specific test.
- Next purchase: choose a maker with a different sizing system, such as Proper Cloth, Luxire, Apposta or MTailor. Affiliate availability will not determine the choice.
- After three comparable tests: publish buyer-specific recommendations and a qualified ranking limited to the shirts tested.
Have you ordered from one of these makers? Useful details include where the shirt pulled or billowed, what changed after washing, how the fabric felt in ordinary use and whether you would buy again. Include the order date, fabric and any remake or alteration outcome so readers can judge how closely your experience matches their own.
Sources and disclosure
How this first edition was produced
Official maker pages supplied prices, measurement routes, delivery estimates and fit-policy language checked on August 21, 2026. Trustpilot supplied the dated public-reputation snapshots. Merchant statements are treated as claims until independently verified.
AI assisted with source organization. Lorenz reviewed every published claim and link. The site currently earns no commission from the links on this page. If that changes, the disclosure will be updated centrally and commercial relationships will not affect scoring.