Introducing the Indochino Superhero Collection 2012
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| Indochino Superhero Collection – Suits from 429$ |
The Superhero Collection. I think a lot of Indochino fan are, at least to some degree (including myself), geeks. And the superhero theme clearly caters towards the geek niche. Sure, not everyone who buys Indochino suits is a young geek straight out of college. However, that’s not the point. Indochino releases new collections every other month, it’s only logical that not every collection gets the approval of each and every customer.
What has to be said is that the marketing campaign on the Superhero Collection is done exceptionally well. The imagery is fantastic, so is the trailer video. They got the PR from the right websites (MTV Geek for example) and they have plenty of followers spreading their excitement about the new collection on the various social media channels.
What has to be said is that the marketing campaign on the Superhero Collection is done exceptionally well. The imagery is fantastic, so is the trailer video. They got the PR from the right websites (MTV Geek for example) and they have plenty of followers spreading their excitement about the new collection on the various social media channels.
The suits, by the way, are pretty cool too. They are not exactly cheap (compared to e.g. the Essential Suits), because Indochino is using fabrics made of 100% Australian Merino Wool on all suits and this material doesn’t come cheap. Furthermore, some of the fabrics are sourced from Italian mills (as opposed to Chinese mills Indochino is using for many suits – not that it’s a bad thing).
Suits start at 429$ and go up to 499$ for some of the fabrics. Vests are available at an additional 80$ and there is also a number of nice new ties and pocket squares (29$ or a set of 3 for 69$).
Special Customization Options:
The Superhero Collection comes with a number of new customization options
- 4 bold new linings designed exclusively for the Superhero Collection.
- Contrast buttonholes (last cuff buttonhole) and boutonniere in a color coordinating with the lining you chose. Don’t forget to choose this from the “more options” menu.
- Magnetic lapel pins, different for each of the new suits. Who of you will actually wear it?
Let’s take a look at some of the new suits. I selected some of my personal favorites, more are available at Indochino.
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| Superhero Grey Checked Suit – 429$ |
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| The Superhero 24KT Shield Raincoat – 299$ |
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| The Superhero Blue Windowpane Suit – 429$ |
Before, I forget, there is also the Indochino Superhero Contest that is worth participating:
Win $10.000 worth of custom apparel (a generous amount and a fun quiz too!)
http://www.indochino.com/contests/superhero
http://www.indochino.com/contests/superhero
What do you guys think about the new collection? Is the superhero theme a fitting choice for Indochino’s suits or do you think it’s maybe too geeky? Maybe less focus on marketing and more focus on quality control would be better? I’m curious to hear your opinions!
