Indochino secures $13M in fresh funding

Indochino has secured another round of fresh funding, this time $13M were raised. Existing investors such as Jeff Mallett and Madrona Venture Group participated again, this time joined by new investor Highland Customer Fund. According to a reports on on geekwire.com and venturebeat.com the investment will be mainly used for marketing, product development and development of Indochino’s website. According to earlier reports Indochino has yet to break even, but has been showing significant growth over the past few years and lately expanded their business to include pop-up stores in major US and Canadian cities.

What is your opinion? What do you think Indochino will do with the $13M and more importantly, what do you think they should do?