121Time – Custom swiss watches

While I am waiting for my Indochino suit to arrive, I used the Easter Holidays to search around a bit for other custom/made-to-measure fashion items. I stumbled across 121Time, a website that allows you to design your own watch, based on several “base” designs or “themes” as they call it. You can change pretty much everything from straps to bezel and dial and hands.

Watches are available for men and women and start from as low as 170€ (and go up to 1000€+). Anyone tried them yet and can say a bit more about the quality? I  like the concept and will probably order one soon and review.